The establishment of the pulp industry by PT Phoenix Resources International (PRI) in Tarakan City has brought significant benefits to the local business community.
Among the beneficiaries are Micro, Small, and Medium Enterprises (MSMEs), including food stall operators and small traders selling daily necessities around the factory area to serve the needs of the workforce.

Food, beverages, and other goods offered are in high demand, with workers frequenting these vendors to meet their daily needs. For many of these small businesses along Sei Bengawan Indah Street in Juata Permai, this has been a welcome opportunity, as they report a steady stream of customers throughout the day, from morning and midday to late in the evening.